Training Resource Reduces Direct Merchants' Struggle With Credit Card Fees

'Understanding Interchange' Offers Direct-Sellers Essential Cognition and
Economy Opportunities BOSTON, May 22 /PRNewswire/ -- The Merchant's Guide, LLC
() announced today that it have released
Understanding Recognition Card Interchange In Card-Not-Present Environments. According to the publisher, this primer is the first comprehensive guide
developed to supply direct Sellers with the tactical cognition to minimize
credit card Interchange fees. (Logo: ) Merchants merchandising merchandises and services directly to consumers and other
businesses trust heavily on recognition card game to have payment. Until just
several old age ago, merchandisers were not secluded to the implicit in regulations and
rates imposed upon them by the Card Associations. Most merchandisers therefore
had no certain agency to understand their fees, control costs, or prosecute in
competitive command activities. In 2006, however, the two biggest U.S.
credit card associations, Visa(R) and MasterCard(R), released their
respective Interchange rates. Interchange generally stands for the largest
portion of the fees merchandisers pay on each gross sales transaction. In aggregate,
Interchange adds millions of dollars to merchants' costs every year. According to The Merchant's Usher principal, Microphone Shatz, "The
publication of rates by the Associations was initially regarded as a
blessing by merchants. These merchandisers soon learned, however, that in order
to optimize their recognition card costs, they had to get the hang a very big rule
set consisting of 100s of Interchange rates and qualifiers." Shatz goes
on to say, "While the release of the rates represented a bona fide cost
savings opportunity, the complexness discouraged many merchandisers from
pursuing Interchange optimisation altogether." Understanding Interchange was created to consolidate this complex rate
set into a wieldy mention that direct merchandisers can utilize to manage
their card operations. In particular, the usher presents: -- An overview of the different recognition card systems and the fundamental
conceptions behind merchandiser discounts;
-- Interchange rates commonly applicable to direct merchants;
-- Mathematical human relationships that do it possible for merchandisers to
understand the impact of Interchange on merchandise pricing and other
selling related decisions; and
-- The operational demands for obtaining the best possible
Interchange rates. Understanding Interchange includes tons of computational illustrations and
a comrade spreadsheet to assist merchandisers go adept with these
concepts. Mr. Shatz firmly believes that most merchandisers are leaving money on the
table, especially those whose concern theoretical accounts include recurring charge and
micropayments. "The Associations frequently make reduced-cost Interchange
programs," states Shatz. "In many cases, merchandisers simply don't cognize how to
identify and use these opportunities." Shatz continues, "Knowing about
the right programmes and makings can often salvage merchandisers one thousands of
dollars in yearly Interchange fees." Understanding Interchange is intended for merchandisers of all sizes. The
primer also functions as a utile preparation resource for companies operating
within the recognition card industry itself. The 70-page usher is available
exclusively through The Merchant's Guide, LLC. The softbound version
retails for US$179.00. The usher is also licensed electronically at a
discount for measures of six or more. Interested purchasers can purchase
directly from TMG's website: or topographic point an
order toll-free via telephone set at 866-782-5861. About The Merchant's Guide: The Merchant's Guide, LLC supplies merchandisers accepting electronic
payments with methods to take down fees and better grosses by offering
informative preparation guides, payment trading operations audited accounts and professional
guidance. The house specialises in serving merchandisers who accept payments
using Customer-Not- Present theoretical accounts including electronic commerce, mail
order, telephone set order, catalogs, continuity programmes and direct response
media. TMG is dedicated to guiding consumer-direct and B2B businesses
through the ever increasing complexness of today's electronic payment
environments.