American Express Launches Gift Card Campaign
American Express says it is experiencing growing customer demand for year-round gift-card giving. In fact, the company says, last year alone it sold more gift cards than in all previous years combined.
With that in mind, it is launching three special occasion gift cards to help boost gift-card spending outside the holiday season, MediaPost. The Especially for Movie Lovers Gift Card is being launched in support of the sixth annual . There is also a card specifically geared toward dining out and one for bride and groom. Cards are $1 off when purchased online between April 25 and May 31.
American Express has replaced its "My life. My card," slogan with a new campaign that asks, "Are you a cardholder?"
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